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Netflix subscription cancellations skyrocket after ‘Cuties’ backlash


“Cuties” turned out to be ugly for Netflix.

The streaming service has watched subscription cancellations skyrocket by 800% after the French coming-of-age film triggered a boycott in early September, analyses show. Within two days of the movie’s premiere, #CancelNetflix became the top trending topic on Twitter and a petition on Change.org garnered hundreds of thousands of signatures.

Netflix’s chief financial officer Spencer Neumann didn’t mention “Cuties” in a third-quarter earnings call this week, instead focusing on the first half of the year, when coronavirus lockdowns nationwide drove subscriptions.

Neumann told investors the company “came pretty close” to meeting its membership goal of 195 million worldwide. For the three months that ended Sept. 30, Netflix added 2.2 million global subscribers — down from the first two quarters of 16 million and 10 million, respectively

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